Strategy, good strategy, is hard. You need time for it. Time to get into the headspace of working on your business, not in it. You need data. Data on your competitors, data on your customers, data on your internal financials and their drivers. And, hardest of all, you need a little magic. That’s the spark that distils all that data into a set of key issues and gives you an idea of what you’re best to do about them.
Since good strategy is hard, it shouldn’t surprise us that some attempts aren’t really strategies at all. Here are four common strategy imposters:
It’s a BUDGET
It’s a HOPE
It’s a VISION
These four imposters aren’t bad in themselves, of course. I wouldn’t want to be without a budget or a vision! But
Will the real strategy please stand up?