A Tale of Two Boxers

If you’re struggling to get your company, or clients, to shed their complacency and to face a gathering storm, you may find A Tale of Two Boxers useful. It’s a cautionary story about how lethal it can be not to recognise your true source of competitive advantage.

A long time ago, but not so far away, there was a small country with two cardboard box makers. Let’s call them Boxer C and Boxer K. If you wanted cardboard boxes for your soft drinks, or your packets of pills, or bags of fasteners destined for factories, you had to buy from one of these two companies. It was much too expensive to ship boxes in from the big country further away. Continue reading